created for the perfect blowout 

Drybar is a chain salon with 100 stores nation wide with it's own line of hairstyling products.

My work refines as well as advance improved packaging and product designs. I strive to push through new Drybar story throughout merchant stores to continue elevating the brand.

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Projects

 

 

WONDERFUL WAVES

LIMITED EDITION CRIMPER PACKAGING

Big Crimpin was made limited edition for the festival season. This is Drybar's first buttercup yellow tool box packaging design. The concept of the packaging is to keep the style similiar to existing tool box designs with a twist. The use of irridescent reflects the celebration concept.

Packaging | Guidence: Jane Moon

PROJECT LAUNCH:

July 2018


 

BIG CRIMPIN’

LIMITED EDITION CRIMPER PACKAGING

Big Crimpin was made limited edition for the festival season. This is Drybar's first buttercup yellow tool box packaging design. The concept of the packaging is to keep the style similiar to existing tool box designs with a twist. The use of irridescent reflects the celebration concept.

Packaging | Guidence: Jane Moon

PROJECT LAUNCH:

March 2018

 


 

KIT PACKAGING

ULTA EXCLUSIVE

This kit concept is based on the stage, the center of attention. Overall design keeps to the classic Drybar gray with a twist. The common stripes pattern turns iinto streams of light waves. The overall process also includes tray design inside.

Packaging | Guidence: Jane Moon

PROJECT LAUNCH:

Spring 2018


 

ULTA EVENT

RETAIL PROMOTION ON ULTA'S GORGEOUS HAIR EVENT

Retail table designed to be display at the entrance of Ulta stores. Design includes poster, table liners, gift with purchase display and the back cover of Ulta magazine.

Retail | Guidence: Jane Moon

PROJECT LAUNCH:

May 2018


 

TOOL PACKAGINGS

Modest refresh + STREAMLINE DRYBAR TOOL PACKAGINGS

Tool boxes needed to be refreshed for the new generation tools. The marketing and language changes requires a brand new layout for the back panels. Overall concept keeps the classic Drybar look while designs for the back and interior are competely new. Some of the challenges are displaying 3 to 5 language layouts and keeping largely different quantity of text fitting into the same space.  

Packaging | Guidence: Jane Moon

PROJECT LAUNCH:

2017 - 2018