created for the perfect blowout 

Drybar is a chain salon with approaching 100 stores nation wide. Drybar focus on blowouts only with its own branded hair product and tools. My work as a designer consists of research, concept, design the packinging, merchandizing and the next generation hair product tools.

 

Projects

Big Crimpin   

KIT PACKAGING 

Ulta event 

Tool Packagings

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BIG CRIMPIN’

LIMITED EDITION CRIMPER PACKAGING

Big Crimpin was made limited edition for the festival season. This is Drybar's first buttercup yellow tool box packaging design. The concept of the packaging is to keep the style similiar to existing tool box designs with a twist. The use of irridescent reflects the celebration concept.

Packaging | Guidence: Cameron Webb · Jane Moon

PROJECT LAUNCH:

March 2018

 


 

KIT PACKAGING

ULTA EXCLUSIVE

This kit concept is based on the stage, the center of attention. Overall design keeps to the classic Drybar gray with a twist. The common stripes pattern turns iinto streams of light waves. The overall process also includes tray design inside.

Packaging | Guidence: Cameron Webb · Jane Moon

PROJECT LAUNCH:

Spring 2018


 

ULTA EVENT

RETAIL PROMOTION ON ULTA'S GORGEOUS HAIR EVENT

Retail table designed to be display at the entrance of Ulta stores. Design includes poster, table liners, gift with purchase display and the back cover of Ulta magazine.

Retail | Guidence: Cameron Webb · Jane Moon

PROJECT LAUNCH:

May 2018


 

TOOL PACKAGINGS

Modest refresh + STREAMLINE DRYBAR TOOL PACKAGINGS

Tool boxes needed to be refreshed for the new generation tools. The marketing and language changes requires a brand new layout for the back panels. Overall concept keeps the classic Drybar look while designs for the back and interior are competely new. Some of the challenges are displaying 3 to 5 language layouts and keeping largely different quantity of text fitting into the same space.  

Packaging | Guidence: Cameron Webb · Jane Moon

PROJECT LAUNCH:

2017 - 2018