Packaging

Creative Director

Cameron Webb

Director of design

Jane Moon

Packaging designer

Christine Lai

BIG CRIMPIN’

LIMITED EDITION CRIMPER PACKAGING

Big Crimpin was made limited edition for the festival season. This is Drybar's first buttercup yellow tool box packaging design. The concept of the packaging is to keep the style similiar to existing tool box designs with a twist. The use of irridescent reflects the crimpin style. 

Project launch:

March 2018