Christine Lai Design

Flat Mate Brush

The start of Drybar’s new luxury brush line with brand new packaging concept.




Flat Mate

The project goal was to have a clear distinction of a new luxury brush line while keeping the familiarity of the current line. I concepted a design for a new opening ceremony, with a pull out gesture from the top. The peeking Drybar yellow with a soft ribbon material adds luxury material texture and visual. The inner container box is upgraded with a substantial material. The outer container color visually mimics the brush material.


Guidance Jane Moon
Project Launch spring 2019
Company Drybar