MFIT + FUSE

A FASHION MUSEUM

MFIT is The Museum of Fashion institute of Technology, located in New York. FIT is one of the top fashion design schools and the museum there is not to be missed. I have rebrand MFIT as a new idea of fashion that started with fabric but is not bound by it. The brand expresses the idea of fashion for all times, past, present and future. FUSE is a concept exhibition for MFIT,  base on futuristic fashion that is all about expression, purpose, while merging the lines of fashion, technology and chemistry. 

UIUX   Branding   Print   Spatial | Guidence:  Brad Barlett

Project Duration:

Fall : Sept - Dec 2016 // ArtCenter College of Design

 

CURRENT BRANDING

The current branding strives to be timeless with sans serif, and not having the common fashionistic strong contrast serif. However it doesn't express the elegance or the ideas of futuristic fashion concepts.

 
 

Logo Concept Using traditional concept for fashion : threads,  I used X to represent cross threads that becomes a modular form of the typeface.

MFIT-font-poster-mockup.jpg
 

Identity Collateral

 

Information Design Poster

 

web

Spatial 

 

FUSE Exhibition