Rebrand for United States Postal Service

While USPS has the name for United States, it is actually no longer a part of the government service, but an independent one. This rebranding is to allow a fresh look on USPS, and start a new tradition of it's expectations. Idea is focusing on a future technological concept of USPS, it is always on time, and a 24/7 service delivery to all.

Branding   UIUX | Guidance: Simon Johnston

Project Duration:

Summer: May - Aug 2015 // ArtCenter College of Design


Identity Collatorals

Physical in Context